The quintessential taste of British summer

Pimm’s original: The original Pimm’s No. 1 Cup is a gin-based spirit with a deliciously fruity flavour of zesty orange, balancing gin with a unique combination of herbal botanicals, caramelised orange and warm spices.

Pimm's O Clock: The catchphrase we all know and love! Pimm's No.1 Cup has retained its popularity through the years, and has become the nation's summertime drink. There's not a summer that hoes by without Brits asking 'it it Pimm's O clock yet?'

Taste & Flavour: The quintessential English summertime drink - tangy, citrusy and with aromas of orange blossoms and berry fruits. Followed by cucumber juniper citrus and berries on the palate, ending with a long aromatic finish.

How to serve the perfect Pimm’s & Lemonade

Light, fruity, and refreshingly British, Pimm’s & Lemonade is the ultimate summer serve. Fill a tall glass with ice, add one part Pimm’s No.1 to three parts chilled lemonade, and garnish generously with fresh strawberries, cucumber slices, orange, and mint. Give it a gentle stir and enjoy a crisp, herbaceous cocktail that’s made for garden parties and sunny afternoons.

Reasons to pour

Sales of Pimm’s increase by +76% when the temperature reaches 18 degrees.

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Almost half of consumers associate Pimm’s with summer socialising

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Pimm’s is the 4th most distinctive spirits brand in Great Britain

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The great outdoors: Known for its association with the outdoors, maximise the appeal of your venue’s outdoor space with Pimm’s based drinks, perfect for sunny afternoons and evening experiences. With 1 in 3 consumers link Pimm’s with tennis!

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Quick. Easy. Foolproof.

Whether served in a glass, jug, or carafe, Pimm’s is the perfect refreshing choice for customers seeking a taste of summer.

Ingredients

• 50ml Pimm's No.1

• 150ml Lemonade

• 2 Sliced strawberries

• 2 Orange wheels

• 2 Cucumber wheel

Garnish

• Fresh mint sprig

Method

• Fill a tall glass with ice cubes

• Pour Pimm's and lemonade into the glass

• Add fruit and mint

• Stir and top with more fruit