A world leading vodka

Smirnoff No.21 is the world’s leading vodka and a true icon of the category, trusted by consumers and bartenders alike since 1864. Triple distilled and ten times filtered, it delivers an exceptionally pure and smooth taste that makes it the first choice for cocktails and mixed drinks.  

Timeless heritage

With a timeless heritage, global reach across more than 130 countries, and a flavour neutral profile designed for versatility, Smirnoff continues to set the standard for quality, mixability, and consistency behind the bar. 

Top Smirnoff Recipes

Three bold vodka classics, zero compromises. From the rich kick of an Espresso Martini to the zesty bite of a Smirnoff Mule and the tropical pop of a Passionfruit Martini, this line-up brings big flavour, effortless style, and serious party energy, whatever the mood, there’s a pour that hits just right.

Reasons to pour

Smirnoff is the No.1 vodka brand and the No.1 most valuable spirits brand in Great Britain, making it a reliable and recognisable choice for venues.

63 percent of consumers choose Smirnoff as their vodka for a wide range of cocktails, driven by its familiar taste and trusted quality.

One in six spirit drinks in Great Britain includes Smirnoff, supported by a strong 60 percent on trade share.