Elevate every moment with 1664 Bière

1664 Biere, a beautifully balanced and sessionable lager made with signature hops from the French region of Alsace.

The flavoured 1664 Biere taste profile with its subtle bitter twist is designed refreshment and perfect for bringing people together, crafted with a touch of 'je-ne-sais-quor'. Our 350 years of uncompromising conviction in who we are and what we do enabled us to consistently produce quality lager and ensure our drinkers experience the undeniable French commitment to pleasure.

Make It Suprême

1664 Bière is a flavourful Strisselspalt hops, a rare and aromatic variety of hops from Alsace, which gives the beer its iconic and rich flavour.

It is a beautifully balanced, full flavoured larger expertly crafted to delivery easy refreshment, designed to bring people together.

Reasons to pour

Fastest growing brand in the category: 69.1% growth, one of the fastest growing lagers

Proven to drive trade up: outlets that added a draught premium lager, saw draught beer rate of sale rise +1.4% vs 1% without

Attracts higher spending drinkers: 1664 consumer spend an average of £125 a month on eating and drinking out, £10 more per month that GB average, opportunity to trade customers up.

Captures a massive audience: appeals to a huge audience with 3.55 million on trade consumers