Snatched with peach
Inspired by a tale from the historic town of Bury St Edmunds, Pilfer brings a fresh twist to lager with a juicy peach flavour and a story rooted in local legend. Introducing Pilfer - a crisp and refreshing peach lager build for premium bars and social occasions. Pilfer combines proven category cues with standout branding, strong margins and full launch support.
A Legend from the orchard
Long ago, the rose garden in Bury St Edmunds was once part of a monastery orchard, where monks carefully tended their prized peach trees. Legend has it that, under the cover of darkness, locals would sneak over the garden walls to “pilfer” the monks’ precious peaches, unable to resist the sweet, delicious fruit growing within.
From orchard tales to a refreshing lager
Inspired by this cheeky piece of history, Pilfer blends crisp lager refreshment with the juicy sweetness of peach, creating a unique drink that’s packed with character.
A little mischievous. A little unexpected. And definitely worth discovering.
A modern twist on a timeless tale
Crafted by Greene King, Pilfer celebrates the spirit of curiosity and the stories that bring places to life. Whether you’re enjoying a pint with friends or discovering something new, it’s a flavourful reminder that the best finds are often worth seeking out.
A fruit-forward lager
Fruit lager is no longer a niche trend, it's now on of the fastest-growing and most premium segments in beer. Led by the explosive rise of peach lager, consumers are increasingly asking for refreshing, fruit-based options at the bar, creating a major opportunity for operators to trade drinkers up and attract a younger, more engaged audience.