The classic European lager is a bottom fermented blond pilsner. It was first brewed as a special Christmas beer for the people of Leuven, Belgium. It was so successful, that it was rewarded a permanent place in the brewery’s range. Since then, Stella Artois has become one of the most valuable beer brands in the world. It’s a simple truth: life is less rich without the company of those we love and the things we enjoy. That’s why Stella Artois invites you to savour life together. We call this, The Life Artois. It’s a reminder of how it feels to spend quality time with those who matter most and to savour every pleasure life serves.