46% of pub and bar customers enjoy their energy drink as a soft drink, 41% love it as a mixer in a cocktail or a mocktail
Sugar-free and low-calorie variants are the fastest-growing demands in British nightlife. Consumers want zero-sugar options that don't sacrifice taste.
Bartenders use energy drinks to build premium cocktails and complex, high-energy mocktails. Consumers want unique, vibrant profiles like citrus coolers, wild mint mojito blends, and botanical hints.