The world’s most international beer and our flagship brand, Heineken is crafted with passion to bring joy to every occasion.25 million Heinekens are enjoyed daily in 192 countries, making it the world’s most international beer. Gerard Heineken founded HEINEKEN in 1873, and it was Freddy Heineken who introduced the tilted ‘e’ to bring joy to every drinker. The red star represents the brewer’s symbol – four points represent the ingredients – malted barley, water, hops, and the unique Heineken A yeast. The final point represents the passion of craftsmanship.