Enjoy the iconic taste without the alcohol

Guinness 0.0 lets you enjoy the iconic taste of a classic stout, rich, dark, and creamy with roasted barley and subtle chocolate notes, without the alcohol. Perfect for mindful moments, low‑calorie choices, or including everyone in the celebration, it delivers the full Guinness experience with 0.0% ABV, making every pour a reason to raise a glass. 

A lovely day for a Guinness 0.0%

A pint in hand, the roar of the crowd, and that shared feeling you only get on match day. Proving you don’t need alcohol to enjoy every moment. Same ritual, same connection, same great taste.

Reasons to pour

Frequent customers: A larger proportion of Guinness drinkers visit this on trade on a weekly basis compared to beer drinkers.

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Customers are making the switch: 47% of adults switch between alcohol and low and alcohol-free drinks at the same occasion, making Guinness and Guinness 0.0 an exciting opportunity and due.

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Extended dwell time: Guinness invited people to linger: on 9 out of 10 visits, customers prefer to stay at a single venue, enjoying their stay more than the average drinker.

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Boost your earnings: Guinness drinkers typically spend £5.20 more than other beer drinkers, enhancing your venue’s profit potential.

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